The fourth tasty baby from the Austrian brewery Bierol. You surely noticed that the peeps of the brewery love cheeky beer creations and names. "ZIPFEKLATSCHER" is, as always, an typical Austrian expression. A shout out for a very special friendship with all the good and bad times. Some people would say it's a swearword. But it always depends on your sense of humor.
The design is simple and the statement is clear. Altough there is still space for interpretation. The illustration combines the topic of the friendship in a scatchy way. In case your were wondering, the shapes of the two guys on the can are consciously ambigious. Everyone can figure out what it represents for them. The lettering supports the scatchy style of the illustration.
Client: Bierol Tasks: Illustration | Lettering