"Her mit da Wurscht, du Hund!"

Two food and money hungry Austrians had a great idea: revamp their vintage food truck and open up a pop-up Hot Dog stand in front of the zoo in Salzburg city. They created three special Hot Dogs (all as veggy version as well) and a salad for their menu. But one thing was left, a suitable design to be noticed, even by a dog. 

I was asked to create the representing design for the project that includes the logo, handdrawn illustrations and lettering on the truck.The overall hero of the design is the dachshound, especially because of its sausage-like shape. The character playfully supports the recognition of the project and is a loyal companion to the wonderful Gugls. 


The logo is simple and black to be concise. The name "Gugls Hot Dogs" is created in a lettering style, to make it more playfully. When it came to the painting, I just wanted to go crazy. The target was to be memorable. So the colors are bold and the drawing is cheeky. The handdrawn pieces and lettering are connected to the food, the feeling and lifestyle of the people and their food truck. 

Tasks: Illustration | Painting | Branding

Client: Gugls Hot Dogs